This time, we will have 2 days at the Assembly dedicated to national traditions and emerging possibilities.
We are all witnessing the explosion of bathing culture, which is rapidly embracing new countries that once had their own age-old, time-honoured way of bathing and the bathing culture that goes with it.
Thanks to networked communication, bathing cultures are spreading not only "vertically" - from the past to the future - but also horizontally - from one country to another. This poses a number of challenges when, in the absence of an authentic experience and without understanding the inner logic of the tradition, people only adopt its outer shell.
