The UK Aufguss team announces headline sponsor Finnmark
The British Sauna Society is pleased to share that Finnmark, the UK’s specialist for authentic sauna experiences, will be the lead sponsor for the UK Aufguss team at the 2023 Aufguss WM.
Taking place in September, their kind generosity ensures that UK Champions, Pavel Poliacek and Jena Robinson in the single event, and Jena Robinson and Renato Neto in the team event, can compete in the international competition. Playoffs will be taking place at Farris Bad, Norway, on 1st-3rd September and the finals will be at Satama, Germany, 11th-17th September.
As a leading player in bringing authentic sauna to the UK, Finnmark are particularly invested the development of Classical and Show Aufguss in the UK. For them, supporting the highly-regarded tradition to take root in the UK encourages spas to adopt new thermal wellness experiences and makes it accessible to a broader range of people to discover and enjoy.
By aligning themselves with the UK Aufguss movement and experiencing first-hand its evolution, Finnmark will be adding an even deeper knowledge of authentic sauna culture to their expertise. British Sauna Society Aufguss Lead Deborah Carr recently joined Finnmark to chat all things Aufguss - the episode will be released on Friday 4th August on Youtube and Spotify.
Finnmark Founders Jake Newport (left) and Max Newport (right)
Finnmark Founder Jake Newport commented on the partnership:
”We are extremely honoured and excited to be a part of supporting the UK’s journey to the Aufguss World Championships for the first time. Finnmark takes pride in being the experts when it comes to authentic sauna experiences, earning the trust of our valued customers. With this in mind, we are confident that our contribution can significantly enhance the recognition and popularity of Aufguss as a widely appreciated wellness pursuit.”
About Finnmark
Finnmark Sauna are UK-based authentic sauna specialists. We tailor our service to your specific needs, ensuring no matter what your tastes, you’re enjoying your truly Authentic Sauna Experience. We design and build high-quality bespoke indoor and outdoor saunas and provide a range of modular saunas and materials you would require for a self-build project. We also regularly blog, vlog, host a podcast and offern Continuing Professional Development (CPD) for all RIBA Chartered Members in the UK.
We also thank sponsors
About Dröm
Dröm UK Ltd has been at the forefront of thermal wellbeing since 2002, specialising in the design and installation of luxury bespoke thermal rooms in residential and commercial sectors.
Dröm specialises in the multisensory and sees Aufguss as the perfect combination of performance, humidity, aromatherapy and even chromotherapy.
About Design for Leisure
The UK’s arrival onto the World Aufguss scene is supported by spa design expert Don Genders and his company Design for Leisure. They’re responsible for bringing some of the first high-spec Aufguss event saunas to the US and the UK.
Lasse Eriksen, a judge and board member of the Aufguss WM World Championships and Rob Keijzer, 3-time Aufguss WM Champion, are both consultants to Design for Leisure’s Aufguss offering.
